With his fourth studio album, God Does Like Ugly, peeking over the horizon, JID has gone again to one in every of his favourite standbys: releasing a fiery freestyle to assist promote the mission. He dropped “30” again in January 2024 and “31” in October, so in fact, his newest is “32.”
The video opens with a scroll working down his accomplishments over the previous few years: 3 Grammy nominations, 4.6 billion YouTube views, and cheekily, “finest rapper below 100 years outdated.” The remainder of the video options fuzzy VHS footage of his exploits on the soccer area (he performed two seasons of NCAA Division I soccer at Hampton College earlier than his rap profession took off). Funnily sufficient, do you know JID’s actual final identify is “Route?” You possibly can say he was born to ball — solely now, he does so in a unique enviornment.
Whereas JID has already launched two movies to advertise God Does Like Ugly — “Our bodies” and “WRK” — “32” doesn’t seem like an offical video for the album. As an alternative, it’s a part of a mixtape he’s releasing on the 4th of July as a prelude to the mission titled GDLU Preluxe, introduced by JD Sports activities. Between JID and J. Cole, Dreamville stays on the reducing fringe of the overlap between athletics and music.
Watch JID’s video for “32” above.
God Does Like Ugly is due on 8/9 by way of Dreamville/Interscope. Yow will discover extra data here.
